This means that they are not searched for very often. Long-tail keywords are keyword phrases which have very little competition. NOTE: Only 10 suggestions are shown at a time, so you could keep typing in slightly different search terms to get more suggestions from Etsy. So these are great keyword phrases to optimize for. When a buyer starts typing in a search term, she sees the same suggested keywords and is likely to choose one of these instead of typing a whole search query. If you are selling a Tom Selleck Mustache Necklace (yes, I’ve seen this on Etsy), then you are probably okay choosing ‘mustache necklace Selleck’ as your keyword, but with a more popular item like a turquoise necklace, you need to be more precise. This is even more important for high competition keywords. Now what if you chose the keyword phrase ‘necklace boho turquoise’? Well, this would rank as well for the individual words (‘turquoise’, ‘boho’ and ‘necklace’), but wouldn’t be as relevant for the search phrases ‘boho necklace’, ‘turquoise necklace’ and ‘turquoise boho'. You would not, however, rank well for ‘boho necklace’ because of the extra word in between. NOTE: A phrase like ‘boho turquoise necklace’ would figure highest in searches for ‘boho turquoise necklace’, ‘boho turquoise’ and ‘turquoise necklace’, but would also be relevant for ‘boho’, ‘turquoise’ and ‘necklace’. Your chances of ranking well for such generic terms are much lower. For instance, anyone selling a turquoise ashtray or skirt might also use the keyword ‘turquoise’. Well, this is relevant, but the competition for generic words like ‘turquoise’ would be much higher than the competition for an exact phrase like ‘boho turquoise necklace’. Instead, the phrase ‘boho turquoise necklace’ would have ranked much better.īut what if you had just used the word ‘turquoise’? The more specific your keywords (or keyword phrases), the more likely you are to be found for that search.įor example, if you had chosen the keyword ‘blue’ to describe your turquoise necklace, it would probably have figured very poorly (if at all) in my search. The first thing you need to do is figure out the best keywords for your products. In my case, the search term was ‘turquoise necklace’). (A search term is the word-or words-that a user enters into the search box. The aim is to choose keywords that are used as ‘search terms’ by potential customers.
Keywords should be used in product titles and tags to help you be found in Etsy search results. Keywords: The holy grail of SEOĪ keyword is a word (or phrase) that describes your product. This post deals with Etsy-specific search. NOTE: Best practices for Etsy SEO sometimes differ slightly from those for Google SEO.
The goal of Etsy-specific SEO is to rank well within Etsy search. In the example above, Etsy used its own engine to find all those results for 'turquoise necklace'. But sites like Etsy often have their own internal search engines. The term SEO is usually used for search engines like Google, Yahoo or Bing. Showing up on the first page when someone searches for a product like yours. SEO or 'Search Engine Optimization' is the process of ranking highly in search results.
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